Service 04 / 08 — Interface design
Design that removes the guesswork for the people using your product
Why it matters
Problems this solves.
Users get lost or give up halfway
Sign-up forms, checkouts and onboarding steps are where unclear design shows most. Each unnecessary field or confusing label is a reason for someone to stop.
Screens look inconsistent
When features are designed one at a time by different people, buttons, spacing and wording drift apart. The product starts to feel stitched together rather than designed.
Developers fill in the gaps themselves
Designs without states, edge cases or specifications leave developers guessing. Empty screens, error messages and loading states end up improvised under deadline pressure.
Decisions are made on opinion
Without even light research or testing, design debates come down to whoever speaks loudest. A short round of user feedback usually settles questions faster than another meeting.
Scope
What the service includes.
Every project is scoped individually. These are the parts we typically cover; your proposal lists exactly what applies to you.
Research-lite discovery
Stakeholder conversations, a review of your analytics and support queries, and where possible a few short user interviews. It is a focused effort aimed at the decisions in front of us, not a months-long study.
User flows and information architecture
We map how people move through the product and how content and features are grouped. This is where most usability problems are cheapest to fix.
Wireframes
Low-detail layouts that settle structure, priorities and content before visual styling. They make it easy to compare options and change direction without wasted effort.
Interactive prototypes
Clickable Figma prototypes that behave like the real product for key journeys. They are useful for usability testing, stakeholder sign-off and showing investors what you intend to build.
Visual design system
Color, typography, spacing, icons and reusable components defined once and applied everywhere. A shared system keeps new features consistent and speeds up future design work.
Accessibility and handoff
We check contrast, focus states, touch target sizes and readable text as we design. Final files include component specs, states and notes so developers can build accurately.
Deliverables
What you receive
- Summary of discovery findings and design priorities
- User flow diagrams for core journeys
- Wireframes for agreed screens
- High-fidelity designs for desktop and mobile
- Clickable Figma prototype
- Component library with documented states
- Developer handoff file with specs and assets
Engagement
How the work runs
-
Understand the users and the goal
We agree who the product is for, what they are trying to get done and what success looks like for the business. Existing data and support queries often reveal the biggest pain points.
-
Map flows and sketch structure
We draft user flows and wireframes for the critical paths and review them with you. Structural questions get settled here, before anyone debates colors.
-
Prototype and test
We turn the strongest direction into a clickable prototype and put it in front of a handful of real or representative users. Their hesitations and wrong turns show us what to fix.
-
Refine, systemize and hand off
We apply the visual design, build out the component library and prepare developer files. We stay available during the build to answer questions and review what gets implemented.
Methods & toolsChosen to suit each project
01 What is the difference between UI and UX?
UX, or user experience, covers how a product works: the flows, structure and decisions a person makes along the way. UI, or user interface, is the visual and interactive layer on top: layout, typography, color and components. Both matter, and we work on them together because a beautiful screen in the wrong place still frustrates people.
02 Do we need a lot of user research?
Not usually. For most projects, a few stakeholder conversations, a look at existing data and a handful of user interviews or test sessions give enough insight to make better decisions. We scale research to the risk and budget of the project rather than following a fixed checklist.
03 Can you design for our existing development team to build?
Yes. Many clients bring us in for design only. We work in Figma with clear components, states and specifications, and we can join review sessions with your developers to answer questions during implementation.
04 Can you improve an existing product rather than redesign it?
Often that is the better choice. We can review your current product, identify the specific screens and flows causing problems, and redesign those first. Targeted improvements reduce risk and are easier for your users to adjust to.
Related services
Often combined with
Next step
Planning something like this?
Share a few details about your project and we’ll come back with questions, a suggested approach and next steps.
Start a project inquiry