Service 08 / 08 — Marketing & automation
Marketing systems that track every lead and follow up on time
Why it matters
Problems this solves.
No clear picture of what works
Without proper analytics and conversion tracking, it is impossible to say which campaign, page or channel brought in a customer. Budget decisions end up based on hunches.
Leads that wait too long
Form submissions land in an inbox someone checks occasionally. By the time a person replies, the prospect has often contacted a competitor.
Repetitive manual work
Copying enquiries into spreadsheets, sending the same confirmation emails and compiling weekly reports by hand. These tasks eat time and invite small errors.
Campaigns sent to generic pages
Ads and emails that land on a homepage force visitors to hunt for the offer. A focused landing page usually gives the campaign a much fairer chance.
Scope
What the service includes.
Every project is scoped individually. These are the parts we typically cover; your proposal lists exactly what applies to you.
Campaign landing pages
Fast, focused pages built for a single offer or audience, with forms connected to your follow-up process. Each page is set up so its performance can be measured.
Analytics and conversion tracking
Google Analytics 4 and Google Tag Manager configured with meaningful events such as form submissions, calls, WhatsApp clicks and purchases. We document what is tracked so the data can be trusted.
Email marketing setup
Platform setup, domain authentication, signup forms, list segments and simple automated sequences such as welcome or follow-up emails. Good setup helps your messages reach inboxes rather than spam folders.
CRM and lead routing
Enquiries flow straight into your CRM with source information attached and are assigned to the right person. Alerts by email or WhatsApp mean new leads are seen quickly.
Workflow automations
Connections between forms, Google Sheets, CRMs, messaging tools and internal systems that remove repetitive copying. Automations are documented and include error alerts so failures do not go unnoticed.
Reporting and AI-assisted workflows
Simple dashboards that show leads, sources and conversions in one place. Where it genuinely saves time, we set up AI-assisted drafting, enquiry classification or chat assistants, always with human review built in.
Deliverables
What you receive
- Tracking plan listing every event and conversion
- GA4 and Google Tag Manager configuration
- Campaign landing pages with connected forms
- Email platform setup with authenticated sending domain
- CRM pipeline and lead assignment rules
- Documented automations between your tools
- Reporting dashboard for leads and sources
- Short guide for your team on maintaining the setup
Engagement
How the work runs
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Map the lead journey
We trace how a prospect finds you, makes contact and becomes a customer, noting where information is lost or delayed. This shows where tracking and automation will help most.
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Set up measurement first
We install and verify tracking before changing campaigns or pages. That way, any later improvement can be measured against a reliable starting point.
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Build pages and connect tools
Landing pages, forms, CRM routing, email sequences and automations are built and tested with real sample data. We check every path, including what happens when something fails.
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Review, document and hand over
After a few weeks of live use, we review the data and fix gaps. You receive documentation of every tool, connection and account so your team stays in control.
Methods & toolsChosen to suit each project
01 Can you guarantee more leads or sales?
No. Results depend on your market, your offer, your pricing and how much you invest in reaching people. What we provide is the infrastructure to measure campaigns accurately and respond to leads quickly, which helps you make better decisions with whatever budget you have.
02 Do you run paid advertising campaigns?
Our focus is the systems around marketing: landing pages, tracking, CRM, email and automation. We can work alongside your ad specialist or in-house team to make sure campaigns send people to the right pages and that conversions are tracked correctly.
03 What kind of tasks can be automated?
Common examples include sending new form enquiries to a CRM and a WhatsApp alert, logging leads in Google Sheets, sending confirmation emails, creating follow-up reminders and compiling weekly summaries. If a task follows clear rules and repeats often, it is usually a good candidate.
04 How do you use AI in automations?
We use it where it is practical and low-risk, such as drafting replies for a person to approve, sorting incoming enquiries by type or answering common questions through a chat assistant with a handover to staff. We avoid letting AI send important messages or make decisions without human review.
05 Will we depend on you to keep everything running?
No. Accounts are set up under your business, and every automation and tracking setup is documented. We are happy to provide ongoing support, but your team should be able to understand and adjust the setup without us.
Related services
Often combined with
Next step
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