Service 03 / 08 — Mobile apps
The right kind of app for your users, explained before we build it
Why it matters
Problems this solves.
Unsure whether you need an app at all
Some ideas are better served by a fast mobile website, while others genuinely need device features or a home-screen presence. Building the wrong thing is an expensive way to find out.
Two platforms, one budget
Building separately for iOS and Android doubles much of the work. Many businesses need a way to reach both audiences without maintaining two unrelated codebases.
An app with nothing behind it
Most useful apps depend on accounts, data and notifications that live on a server. Without a well-planned backend and API, the app becomes fragile and hard to extend.
Getting stuck at store review
Apple and Google each have their own guidelines, privacy declarations and review processes. Rejections over missing details can hold up a launch that was otherwise ready.
Scope
What the service includes.
Every project is scoped individually. These are the parts we typically cover; your proposal lists exactly what applies to you.
Approach recommendation
We compare native, cross-platform and web-based options against your features, audience and budget. You get a written recommendation with the reasoning and the trade-offs.
Native development
Swift for iOS and Kotlin for Android give full access to platform features and the most consistent performance. This suits apps with demanding interfaces or deep hardware use, at the cost of two separate codebases.
Cross-platform development
Frameworks such as React Native or Flutter let one codebase serve both iOS and Android. For most business apps this is a practical balance, though some platform-specific work is still needed for certain features.
Progressive web apps
A PWA runs in the browser, can be added to the home screen and needs no app store approval. It is the quickest and lightest option, but access to device features and background behavior is more limited, particularly on iOS.
Backend and API
We build or connect the server side: user accounts, data storage, push notifications, payments and admin tools. A clean API also leaves the door open for a web version later.
Store submission support
We prepare builds, screenshots, descriptions and privacy details for the App Store and Google Play, and help you respond to reviewer feedback. Developer accounts are set up in your business’s name.
Deliverables
What you receive
- Written recommendation on native, cross-platform or web approach
- User flows and interface designs for key screens
- iOS and Android builds, or a progressive web app
- Backend API with an admin panel for managing content and users
- Push notification setup where the approach supports it
- Store listing assets and submission checklist
- Source code and build instructions in your repository
Engagement
How the work runs
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Feature and platform review
We list the features the app truly needs at launch and check which device capabilities they depend on. That answer largely decides which approach makes sense.
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Flows and prototype
We design the core journeys, such as sign-up, the main task and settings, as a tappable prototype. Testing it on a real phone early reveals friction that static screens hide.
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Build the app and its backend together
App and API are developed in step, with test builds shared through TestFlight and Google Play testing tracks. You use the app on your own devices throughout development.
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Submit, release and update
We handle the store submission, address reviewer questions and release when approved. After launch, we plan updates around crash reports, operating system changes and user feedback.
Technologies we useChosen to suit each project
01 Native or cross-platform: which should we choose?
Native apps give the deepest platform access and the most polished performance, but you maintain two codebases. Cross-platform frameworks such as React Native or Flutter share most of the code between iOS and Android, which usually lowers cost and keeps features in sync. For many business apps cross-platform is the sensible default, while graphics-heavy or hardware-intensive apps often justify native.
02 When is a progressive web app enough?
If your users mainly view information, fill in forms or make bookings, a PWA can be a fast and affordable start, with no store approval needed. It becomes less suitable when you depend on background processing, advanced hardware access or reliable notifications across every device, where iOS in particular is more restrictive. We will tell you honestly if a PWA covers your needs.
03 Can you guarantee App Store approval?
No one can, because Apple and Google make those decisions. What we can do is build to their published guidelines, prepare complete privacy and listing information, and respond quickly if a reviewer raises questions. Most rejections come from fixable details, and we handle those with you.
04 Does the app need ongoing maintenance?
Yes. Apple and Google release new operating system versions every year, and stores periodically raise their requirements for supported SDKs. Libraries also need updates for security. We recommend planning for regular maintenance from the start so the app does not quietly fall out of date.
Related services
Often combined with
Next step
Planning something like this?
Share a few details about your project and we’ll come back with questions, a suggested approach and next steps.
Start a project inquiry