Insights
Notes from the work.
Practical guidance on planning, building and growing a digital presence, written for business owners rather than other developers.
Articles
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How to Write Service Pages That Answer Real Buyer Questions
A good service page answers the questions buyers actually ask, in the order they ask them. Here is how to write one, and why it helps with search too.
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Native, Cross-Platform, or Web App: How to Choose for Your Product
Native, cross-platform, and web apps each have real strengths. Here is how to match the approach to what your product actually needs.
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Refresh, Redesign, or Rebuild: Choosing the Right Website Update
Before you start your website over from scratch, check whether a refresh or redesign would solve the real problem, and learn how to keep your search visibility intact either way.
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Technical SEO Basics for Small Business Websites
Technical problems can quietly keep good pages out of search results. This plain-English guide covers the basics every small business owner should understand.
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What to Prepare Before Briefing a Web Developer
A vague brief produces a vague quote. Here is what to think through and gather before you ask a developer to price your website, with a checklist to work from.
Next step
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